Most people associate the UK with fogs and rainy weather, events within the royal family and porridge. What about its perfume face? English brands Jo Malone, Burberry, Jimmy Choo, Vivienne Westwood, Floris, Alexander McQueen create things and fragrances that become hits not only thanks to interesting solutions, but also a truly English style. What concerns Penhaligon’s, it is one of the oldest cologne brands in the UK.
We offer Penhaligon’s perfume samples and cologne decants to those who want to expand their fragrance collection with the aroma that perfectly emphasizes their inner world.
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A harmonious blend of British traditions and perfume innovations, the number of editions in Penhaligon’s cologne palette is approaching a hundred. The public is offered diverse flavors in a slightly restrained, brand-specific performance. Almost every fragrance and every perfume sample produced has either an interesting idea or an inspiring story behind it.
About the Perfumer
Back in 1837, William Henry Penhaligon was born in the small port town of Penzance in the southwest of England. History is silent about William’s childhood and youth, but it is known for certain that in 1861 he began a career as a hairdresser in his hometown, and the following year he married, and four children were born in this marriage.
In 1869, Penhaligon and his family moved to the capital of the kingdom and became a barber of the Turkish baths located on Jermyn Street. Jermyn Street is a street in the Westminster district, where everything that gentlemen need is concentrated: baths and clubs, hairdressers, ateliers, ready-to-wear shops, tobacco and noble drinks. In 1870, William G. Penhaligon opened his barber shop on the street, where he offered his clients lotions and perfumes of his own production. The initiative is successful, the number of clients from high society is growing. In 1880, the brand was founded, and in 1892, on the wave of success, the founder created the first classic cologne in our understanding, Hammer Bouquet, a little arrogant, very aristocratic and quite appropriate for its time, and at the same time inimitable in the present.
However, in 1870 Extract of Limes was invented — an ambiguous, almost bitter fragrance with citrus and neroli. In 1901, the founder transferred the business to his son Walter, and died in 1902. The son did not let the spark die out, and in 1902, for the ninth Duke of Marlborough, he came up with the Blenheim Bouquet, a kind of citrus-coniferous mix aroma composition.
The Success
Upon learning of the death of the company’s founder, Queen Alexandra awards Penhaligon’s with the first royal warrant, which means that the company’s products are supplied to members of the royal court and worthy of trust. Further — more … Becoming the official supplier of perfumes for the English nobility, Penhaligons company is gaining momentum. The emphasis in the development of compositions is placed on ingredients from those plants that grow in the region: violets, bluebells, lilies of the valley, lilacs; extracts and aromatic substances imported from exotic countries and former colonies are also used.
At the same time, the main emphasis in perfumes is on aristocratic style, elegance and grace. This fact allowed the brand to receive a second Royal Warrant from the hands of His Royal Highness the Duke of Edinburgh in 1956. In 1970, Penhaligon’s company was going through a certain crisis. Sheila Pickles gave a new breath and a new impetus to the development of the brand. Under her leadership, a new boutique was opened in the Covent Garden area, and she concentrated the production and packaging of fragrances in the boutique itself, which guaranteed originality and quality.
Then she re-released all the flavors that were created in the company before her, which required some research work to restore the lost parts of the recipes. Finally, in 1988, the brand received a third royal patent — now from Prince Charles of Wales. In 2020, the company was bought out by the Spanish corporation Puig, which also owns brands such as Carolina Herrera, Paco Rabanne, Jean Paul Gaultier and Nina Ricci. Today Penhaligon’s continues to develop successfully, being a good example of the English style.
Buy Penhaligon’s Samples from Decant Store
So, the Penhaligon’s Hidden London collection offers to rediscover London. Perfumers were inspired to create the fragrances of the Trade Routes Collection line by luxury goods that arrived at the port of London from all over the world. Subtle English humor made it possible to create compositions and decorate aroma bottles of the Portraits Collection series. Order samples decanted from the original authentic perfume bottle and try to understand the essence of English traditions.